In Japanese, the kanji character for beauty is and can be read as "vi". The word for ceramics can be shortened to "cera", and writen as . Combined, the name ViCera™ (pronounced "vee-say-rah') means beautiful ceramics. At ViCera™ , we take great pride in our products as highly functional works of art. From beginning to end, our master craftsmen give careful attention to each and every blade to consistently produce unparalleled sharpness that lasts far longer than steel. The naturally brilliant, white blades are made using only pure Japanese zirconia ceramic and embody the traditional Japanese aesthetic of purity.